Like Betty White, John Madden spent a lifetime bringing joy to multiple generations but he too just died last week. Unlike Betty White, John Madden was a huge guy who used modern technology to teach people how to be sophisticated fans of football by mapping out replays using a Telestrator during televised games. This is what we need in healthcare — a big, funny guy who can help take the complicated price transparency data, health records, quality information — and map it out for regular people so they know which doctor to see, how much to pay, and how to take better care of themselves between visits. Instead of a big guy, there are a number of companies that are trying to make things easier with modern tools — like one of the consumer-helper apps featured this week at CES 2022, Vivoo, that tells you about your health after you pee on a test strip. Or how the purpose of the new Vera Whole Health buyout of Castlight is to help people better understand their out-of-pocket costs for medical services. John Madden eventually graduated from the Telestrator to sophisticated, interactive video games, and healthcare may be headed there too (like Mightier, a video game that helps children with emotional regulation, or this video game designed to treat older adults with depression, or how Facebook/Meta’s virtual reality tech Oculus may transform healthcare). Wouldn’t it be great if one of these things featured an animated John Madden explaining how much a health service will cost us and then at the end he yells Boom!
January 6, 2022 | 3 min read
January 6, 2022
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